Aldi - "Ebanana Scrooge "

McCann London

McCann London London, Reino Unido

11217

Marca: Aldi
País: Reino Unido

Anunciante: Aldi

Título	Ebanana Scrooge
Agencia	McCann London
Campaña	Ebanana Scrooge
Anunciante	Aldi
Marca	Aldi
Fecha de primera difusión/publicación	2021 / 11
Sector Empresarial	Grandes almacenes, supermercados
Filosofía	England footballer Marcus Rashford MBE has joined forces with supermarket giant Aldi for its Christmas TV ad - as part of a seasonal campaign which will see 1.8 million meals donated to families that need help across the UK over the festive period. Created by McCann UK, the ad, which premieres on Thursday 11th November, is a charming Dickensian-style take on A Christmas Carol, and follows the story of Christmas loathing Ebanana Scrooge, who is reminded of the joys of the festive season by Kevin the Carrot who returns to screens once again this year, despite rumours to the contrary. There was public outcry when a teaser video featuring only Ebanana Scrooge appeared on social media over the weekend, leaving fans fearing for the fate of the nation’s favourite carrot. The animated Yuletide story introduces viewers to a medley of fruit and vegetable characters - including Marcus Radishford, which is voiced by the England striker, Marcus Rashford, as well as Tiny Tom, Peas and Goodwill and Kevin’s Dickensian family. Marcus, 24, who has told of his own impoverished childhood in Wythenshawe, Manchester, has waged a high-profile campaign over the past 18 months to increase the support available to vulnerable children. Marcus Rashford MBE, said: “As a family, we relied on the local food bank to get our Christmas dinner. To this day, I remember queuing outside that building with mum; mum feeling embarrassed that she might be recognised. It is with that in mind that I’m delighted to lend my support to the Aldi campaign. “For many children in situations like mine growing up, there is very little expectation around this time of year; add the impact of the pandemic and the very least they deserve is a Christmas dinner.” Aldi currently works with Neighbourly - who link businesses to charitable organisations in local communities – to donate its surplus food to local causes. Neighbourly CEO, Steve Butterworth, comments: "We're delighted to be supporting Aldi in their year-round food redistribution programme and in their commitment to donate 1.8 million meals this Christmas. These donations will help a record number of families across the UK during what is expected to be the busiest year on record for local charities and causes." This is the sixth successive year that Aldi’s Christmas ad campaign has featured Kevin the Carrot, with last year’s ad campaign racking up over 5 million views online.
Medio	Web Film
Duración	80 seconds
Montaje	Marshall Street Editors
Audio	Wave Studios
Marketing Director	Sean McGinty
Marketing Director	Adam Zavalis
Marketing Manager	Jennifer Thomas
Responsable de la creación	Dave Price
Creative Lead	Andy Fenton
Creative Lead	Clive Davis
Managing Partner	Laura Mckinlay
Business Director	Jane Colbeck
Senior Account Manager	Cara Harcombe
Head of TV	Lucy Moore
Head of Effectiveness	Jamie Peate
Group Strategy Director	Darren Hawkins
Productora	Psyop
Realizador	Todd Mueller
Realizador	Kylie Matulick
Realizador	Kyle Cassidy
Chief Executive Producer	Justin Booth-Clibborn
Executive Producer - Live Action	Noah Goldsmith
Productor ejecutivo	Joe Maggiore
Productora	Riff Raff Films
Productor ejecutivo	Tracey Cooper
Productor	Paz Parasmand
Director de producción	Charlotte Jones
Director de fotografía	Matt Fox
Montador	John Mayes
Sound Engineer	Parv Thind