| Título | Run |
| Agencia | DM9DDB |
| Campaña | Run |
| Anunciante | Companhia Athletica |
| Marca | Companhia Athletica |
| Posted | Junio 2005 |
| Sector Empresarial | Aparatos de fitness, gimnasio y máquinas de ejercicio |
| Sinopsis | The objective of this campaign was to make people realise the importance of physical activity in their everyday lives. Studies show that a combination of diet and exercise is the most effective way to lose weight, as it triggers a loss of body fat and a proportional increase of lean tissue, besides benefitting the cardiovascular system. Furthermore, running is an easy and accessible activity, with a decent pair of sneakers and some determination, anyone can run. In order to transmit this message and increase the number of running fans at the Companhia Athletica Gym, we developed this humorous campaign. |
| Medio | Interactivo |
| Duración | |
| Mercado | Brasil |
| Más información | www.dm9ddb.com.br/awards/cannes/ciathletica/run01.html |
| Director creativo | Fernanda Romano |
| Director creativo | Felipe Cama |
| Director creativo | Ricardo Chester |
| Director creativo | Sergio Valente |
| Director artístico | Mauricio Mazzariol |
| Responsable de conceptos / redactor | Mauricio Mazzariol |
| Ejecutivo de cuentas | Suzana Poli |
| Productor | Helena Bordon |
| Productor | Sandra Zimb |
| Productor | Renata Oliveira |
| Productor | Roberta Padilla |
| Productor | Heloisa Lima |
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