Título | Soy |
Agencia | Havas São Paulo |
Campaña | Trust Pink - Vanish |
Anunciante | Reckitt Benckiser |
Marca | Vanish |
Posted | Febrero 2009 |
Sector Empresarial | Productos de limpieza, jabones, detergentes |
Sinopsis | Vanish laundry liquid is presented as the way to deal with persistent stains: soy sauce, red wine and ketchup. Colors from bottles of soy sauce, red wine and ketchup, along with associated objects, bleed into the print advertisement, leaving the original containers white. "Now in 3 liters pack. Trust pink. Forget stains." |
Medio | Prensa y publicaciones |
Director creativo | Rodrigo Corbari |
Director artístico | Vitor Bomfim |
Responsable de conceptos / redactor | Andre Baldez |