David Yates Buckley
Planner at Fallon
London, Reino Unido
TítuloHonda Grrr Game
Agencia
Campaña Grrr - Honda
Anunciante Honda Motor Co., Ltd.
Marca Honda
PostedJunio 2005
Producto Diesel
Sector Empresarial Accesorios y servicios de automoción
Sinopsis In a first for Honda advertising, the "hate something" concept was adapted into an online game on a campaign microsite. We wrote the game-play adaptation, designed and developed the game with creative direction from Nexus productions and Wieden & Kennedy. The game has nine detailed levels for players to negotiate, gathering carrots and miraculously making unpleasant things likeable, each level rewarding the player with incredible detail and bizarre animations.
Medio Interactivo
Mercado Reino Unido
Más información www.unit9.com/grrrgame/
Director creativo
Director creativo
Director artístico
Responsable de conceptos / redactor
Diseñador
Director técnico
Productor
Productor

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