| Título | Bear |
| Agencia | Carmichael Lynch |
| Campaña | You Are How You Sleep |
| Anunciante | Tempur-Pedic North America Inc. |
| Marca | Tempur-Pedic |
| Fecha de primera difusión/publicación | 2013 / 5 |
| Sector Empresarial | Mobiliario doméstico |
| Lema | you are how you sleep |
| Sinopsis | You are how you sleep. That’s the message from mattress-maker Tempur-Pedic and Carmichael Lynch in a new campaign breaking this week. Filmed by award-winning director Mike Mills (The Beginners, Thumbsucker), the first spot in the campaign looks at the life of an unrested mom from the point of view of her somewhat judgmental twin daughters. Rather than focusing on materials and restful bodies, the campaign reveals that the real value of a bed isn’t just how well you sleep, but how great you can be when you wake up. |
| Medio | Televisión |
| Duración | |
| Mercado | Estados Unidos |
| Más información | http://www.tempurpedic.com/ |
| Productora | The Directors Bureau |
| Responsable de la creación | Dave Damman |
| Director ejecutivo de creación | Marty Senn |
| Director artístico | Brad Harrison |
| Director artístico | Doug Pedersen |
| Productor de la agencia | Jon Mielk |
| Ejecutivo de cuentas | Stacy Janicki |
| Ejecutivo de cuentas | Jesse Simon |
| Ejecutivo de cuentas | Sarah Brehm |
| Realizador | Mike Mills |
| Montaje | Rock Paper Scissors |
| Empresa de creación sonora | BWN |
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