Título | On Marketing |
Agencia | DDB Worldwide |
Campaña | Bleach Means Clean |
Anunciante | The Clorox Company |
Marca | The Clorox Company |
Fecha de primera difusión/publicación | 2015 / 5 |
Sector Empresarial | Productos de limpieza, jabones, detergentes |
Lema | Bleach Means Clean |
Sinopsis | Saturday Night Live alum, Nora Dunn, returns in Clorox’s “Bleach Means Clean” campaign created by DDB California. The Actress and Comedian stars as a no-nonsense Bleach ambassador in Clorox’s campaign, which sets out to help consumers overcome the widespread belief that bleach-based cleaners aren’t for everyday use. Dunn’s knack for deadpan humor acts like a diversion against all of the gimmicks in the cleaning aisle, positioning Clorox Bleach as the original badass cleaner. |
Medio | Televisión y Cine |
Duración | |
Productora | Arts and Sciences |
Director del grupo de creación | Jim Bosiljevac |
Responsable de conceptos / redactor | Tim Stier |
Responsable de conceptos / redactor | Todd Taber |
Productor ejecutivo | Mark Tobin |
Group Account Director | Rebecca Hines |
Director Strategic Planning | Kate Walters |
Jefe de cuentas | Alan Wang |
Ejecutivo de cuentas | Eleanor Fisher |
Montador | Dave Anderson |
Música | Four Big Watts |