Título | Love Has No Labels |
Agencia | CP+B |
Campaña | Love Has No Labels |
Anunciante | Ad Council |
Marca | Love Has No Labels |
Posted | Marzo 2015 |
Sector Empresarial | Concienciación social sobre la discriminación racial / étnica / los discapacitados |
Sinopsis | According to the Perception Institute, even the most open-minded people have implicit bias built in through society stereotypes, even if they don’t consciously act on it. But addressing this is near impossible when these same people don’t acknowledge they’re affected by it. To address this, an online video was shared featuring a large x-ray installation that displayed skeletons kissing, hugging and dancing. The viewers mentally filled in the blanks. When unexpected pairs stepped out from behind the screen, it created a simple demonstration of their implicit bias. |
Resultado | The video immediately went viral (40 million views in two days). It recently hit 110 million combined views (YouTube+Facebook), becoming the fastest spreading campaign ever and 2nd most viewed and shared PSA in history after just 3 weeks. Over 1.5 billion media impressions in 3 months. Numerous celebrities shared the campaign including the First Lady of the United States, Michelle Obama. Selected as one of the top ten highlights of 10 Years of YouTube. The Ambient Advert titled Love has no labels was done by R/GA New York advertising agency for brand: Ad Council in United States. It was released in the Mar 2015. |
Medio | Web Film |
Duración | |
Montaje | Brewster Parsons |
Productora | Persuade Content |
Director ejecutivo de creación | Chris Northam |
Productor | Diego de la Maza |
Responsable de la producción | Kat Friis |
Managing Director | Matthew Alland |
Productor digital | Jon Hingston |
Responsable de cuentas de agencia | Becky Smith |
Director de cuentas | Shawn Zupp |
Group Executive Creative Director | Nick Law |
Realizador | Danielle Levitt |
Productor ejecutivo | Edward Grann |
Productor ejecutivo | Jerry Solomon |
Director de fotografía | Mike Berlucchi |
Productor delegado | Caleb Omens |
Responsable de la producción | Cat Sampson |
Postproducción | Venice |
Montador | Pedram Torbati |
Assistant Editor | DJ Cosgrove |
Colorista | Louis Mackall |
Productor de la productora | Zack Whitley |
Productor ejecutivo | Darcy Parsons |
Productor ejecutivo | Jason Cohon |
Mixer | Tom Paolantonio |
Productor ejecutivo | Susie Boyajan |