Título | Puzzle 1 |
Agencia | Leo Burnett Paris |
Campaña | Puzzle |
Anunciante | Fondation Mimi |
Marca | Mimi Foundation |
Posted | Enero 2011 |
Sector Empresarial | Acciones Caritativas, fundaciones, voluntariado |
Lema | Let's help cancer sufferers rebuild their image |
Problema | The Mimi Foundation is offering cancer sufferers free beauty treatment and psychological aftercare. Its objective : to help patients rebuild their image so as to better copewith their cancer condition. |
Resultado | In order to heighten public awareness, the Foundation has created a number of interactive psters in which the face of a cancer patient has been cut into puzzle-like squares that passersby can move about to rebuild the face - exactly as the Foundation does. |
Medio | Billboard |
Comprador de arte | Claire Sougy |
Responsable de cuentas de agencia | Cécile Balut |
Responsable de cuentas de agencia | Jean-Marc Kuentzmann |
Responsable de conceptos / redactor | Hadi Hassan-Helou |
Director artístico | gonfond jerome |
Director ejecutivo de creación | Guillaume-Ulrich Chifflot |