Jean-Marc Kuentzmann
Global Client Service Lead, Managing Director at Y&R Paris at Y&R Paris, Boulogne-Billancourt
Paris, Francia
TítuloPuzzle 1
Agencia
Campaña Puzzle
Anunciante Fondation Mimi
Marca Mimi Foundation
PostedEnero 2011
Sector Empresarial Acciones Caritativas, fundaciones, voluntariado
Lema Let's help cancer sufferers rebuild their image
Problema  

The Mimi Foundation is offering cancer sufferers free beauty treatment and psychological aftercare.
Its objective : to help patients rebuild their image so as to better copewith their cancer condition.

 
Resultado  

In order to heighten public awareness, the Foundation has created a number of interactive psters in which the face of a cancer patient has been cut into puzzle-like squares that passersby can move about to rebuild the face - exactly as the Foundation does.

 
Medio Billboard
Comprador de arte
Responsable de cuentas de agencia
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