Coop - "Luca"

MullenLowe Italy

MullenLowe Italy Milan, Italia

4008

Título	Luca
Agencia	MullenLowe Italy
Campaña	Luca
Anunciante	Coop
Marca	Coop
Posted	Agosto 2002
Producto	Supermarket
Sector Empresarial	Grandes almacenes, supermercados
Sinopsis	In a pitiable rundown shack, a man who seems in questionable cuts a slice od bread while coughing, then opens a bottle of beer. Speaker: "Luca works in a mine 12 hours a day. When he comes home, he's so tired he doesn't have the strength to speak, to play, or to do anything at all." A dog approaches the man wagging its tail to greet him; the man kicks it roughly away. He enters the next room. The speaker continues:"For Luca, work has become a problem rather than a solution. The only thing Luca wants to do when the day comes to an end is sleep." The man walks up to a bed and takes some money out of a tin box. Now we see that a dark skinned little boy is sleeping in the bed. The speaker concludes: "Goodnight Luca".
Medio	Televisión
Duración	30 seconds
Director creativo	Aldo Cernuto
Director creativo	Roberto Pizzigoni
Responsable de conceptos / redactor	Dario Alesani
Director artístico	Umberto Mauri
Productora	Film Master
Realizador	Agostino Panini