Título | Rhino |
Agencia | St. Luke’s Communications |
Campaña | Burst Pipe - British Telecom |
Anunciante | BT Broadband |
Marca | BT Broadband |
Posted | Agosto 2004 |
Sector Empresarial | Proveedores de servicios de internet |
Lema | Broadband has landed. More connections. More possibilities. |
Problema | The internet provided BT with a means of creating growth from its core telephony business. But the internet was stagnating due to slow connection speeds. Broadband was the answer, but the public didnt respond and Broadband remained a niche market. |
Resultado | The BT campaign grew the Broadband market by 15% and increased BTs customer base by 300%. The campaign produced a net revenue to BT of £35.6m, an incremental market value of £85m and a payback to the economy of £500m. |
Medio | Televisión |
Duración | |
Mercado | Reino Unido |
Productora | Hammer & Tongs |
Montaje | The Firm |
Animación | The Mill London |
Productor de la agencia | Kate Male |
Director creativo | Julian Vizard |
Director creativo | Al Young |
Realizador | Garth Jennings |
Productor | Helen Weil |
Productor de la productora | Nick Goldsmith |
Animation Effects | Chris Knight |
Animation Effects | Dave Smith |
Animation Effects | Lorraine McLaughlin |
Animation Effects | Neil Davies |
Telecine | Adam Scott |
Gráficos 3 D | Russell Tickner |
Gráficos 3 D | Andi Farhall |
Gráficos 3 D | Ben Smith |
Gráficos 3 D | Andrew Proctor |
Gráficos 3 D | Satoko Iinuma |
Gráficos 3 D | Rob van den Bragt |
Gráficos 3 D | Porl Perrott |
Gráficos 3 D | Nick Lloyd |
Gráficos 3 D | Michael Grobe |
Gráficos 3 D | Jake Mengers |
Gráficos 3 D | Sam Renfry |
Gráficos 3 D | Russell Appleford |
Gráficos 3 D | Thomas Pastor |
Productor | Stephen Venning |
Senior Planner | Michele Danan |
Director de publicidad | Amanda Mackenzie |