Jeff Bossin
Director del grupo de creación at INNOCEAN USA
Los Angeles, Estados Unidos
TítuloPenny Picker Upper (10 sec)
Agencia
Campaña Penny Picker Upper - CiCi's
Anunciante CiCi Enterprises
Marca CiCi's Pizza
Fecha de primera difusión/publicación 2009 / 3
Sector Empresarial Restaurantes y comida rápida
Sinopsis There’s a new stimulus package that’s hitting streets across the nation. CiCi’s Pizza, home of the $5 endless pizza buffet, announced that starting March 30th, American penny picker uppers who keep their eyes peeled for pavement coins may be greatly rewarded when one million winning pennies are dropped around their 650 restaurants nationwide.
Filosofía "In tough times, every penny really does count," said Craig Moore, president of CiCi's Pizza. "This campaign celebrates America's penny picker uppers and our hope is that, after this program, no one will ever look at a penny the same way again."
Problema As part of its new Penny Picker Upper promotional campaign, CiCi’s Pizza is honoring savings savvy Americans by dropping one million pennies in public places around their restaurants. But these are no ordinary pennies. The backs of each of these specially stickered pennies will list prizes like a free meal at a CiCi’s endless pizza buffet, a free drink, and a buy one pizza get one free deal that can be redeemed at local CiCi’s locations.
Medio Televisión
Duración
Responsable de la creación
Director del grupo de creación
Director del grupo de creación
Director creativo adjunto
Responsable de conceptos / redactor
SVP, Director of Integrated Production
Productor ejecutivo agencia
Realizador
Director de fotografía
Productor delegado
Realizador
Director de fotografía
Productor ejecutivo
Productora
Productor ejecutivo
Productora
Director de producción
Montaje
Montador
Productor ejecutivo
Productor
Montador

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