| Título | Autoboatome |
| Agencia | RPA |
| Campaña | University of Farmers |
| Anunciante | Farmers Insurance |
| Marca | Farmers Insurance |
| Fecha de primera difusión/publicación | 2010 / 10 |
| Sector Empresarial | Seguros |
| Sinopsis | Farmers Insurance launched the University of Farmers campaign to creatively position and differentiate the company by its core strength: Farmers agents are the best agents in the insurance category. The campaign focuses on the in-depth training agents receive at the actual University of Farmers in Agoura Hills, Calif., rated the No. 1 training program in the insurance category. Spectacular scenarios, both on TV and online at www.universityoffarmers.com, reveal a simple truth—a well-educated insurance agent will get you the best insurance policy for your needs and more than likely save you money in the process. The character who ties all the creative together is esteemed Professor Nathaniel Burke. Tough but fair, loveable yet gruff, he is played by well-known character actor J.K. Simmons. The spot, "Autoboatome," shows a wave runner is caught on fire in a tree. Agents are quizzed and challenged by Professor Burke. |
| Medio | Televisión |
| Productora | Moxie Pictures LDN |
| Producción musical | Jonathan Elias |
| Producción musical | Elias Arts |
| Efectos especiales | The Mill NY |
| Telecine | Company 3 |
| Montador | Haines Hall |
| Montaje | Spot Welders |
| Jefe de decorados | Ken Averill |
| Productor ejecutivo | Lizzie Schwartz |
| Director de fotografía | Russell Carpenter |
| Realizador | Martin Granger |
| Productor de la agencia | Selena Pizarro |
| Productor ejecutivo agencia | Gary Paticoff |
| Director creativo adjunto | Tom Hamling |
| Director creativo adjunto | Laura Hauseman |
| Director del grupo de creación | Pat Mendelson |
| Responsable de la creación | David Smith |
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