| Título | Samir |
| Agencia | Storåkers McCann |
| Campaña | Samir |
| Anunciante | Moderna Museet |
| Marca | Moderna Museet |
| Posted | Julio 2004 |
| Producto | Museum |
| Sector Empresarial | Festivales, museos |
| Sinopsis | The scene takes place on the old premises, where two foreign tourists have ended up by mistake. |
| Problema | A lot of people know that the Modern Museum of Stockholm has moved. But not everybody does. To attract more visitors to the new premises, the Modern Museum made a commercial. |
| Medio | Televisión y Cine |
| Duración | |
| Mercado | Suecia |
| Responsable de conceptos / redactor | Mia Cederberg |
| Director artístico | Klaudia Carp |
| Productor | Magnus Theorin |
| Jefe de cuentas | Michael Storåkers |
| Supervisor depublicidad | Lovisa Lönnebo |
| Productora | Petterson Akerlund |
| Supervisor depublicidad | Nina Brénsen |
| Productor de la agencia | Johanna Carlgren |
| Realizador | Jesper Hiro |
| Realizador | Christoffer Diös |