| Título | Shark |
| Agencia | Y&R Israel |
| Campaña | Shark |
| Anunciante | Orange |
| Marca | Orange |
| Posted | Marzo 2007 |
| Sector Empresarial | Telefonía móvil y buscapersonas |
| Lema | Imagine the beautiful things you can do with 200 |
| Filosofía | We chose to show the consumer benefit in a surprising and entertaining way. The creative concept stands out in its lively artistic features, joyfulness and striking simplicity. |
| Problema | The challenge was to attract all the possible attention to a seemingly straightforward offer from the cellular operator - 200 minutes of free air time. |
| Medio | Publicidad en periódicos |
| Mercado | Israel |
| Director ejecutivo de creación | Gideon Amichay |
| Director artístico | Galit Attia |
| Director creativo | Tzur Golan |
| Responsable de conceptos / redactor | Hadar Orpaz |
| Responsable de conceptos / redactor | Meital Shkedi |
| Director artístico | Yariv Twig |
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