Mahou Premium Light - "Lighter World"

El Laboratorio

El Laboratorio Madrid, España

10433

Marca: Mahou Premium Light
País: España

Anunciante: Grupo Mahou-San Miguel

Título	Lighter World
Agencia	El Laboratorio
Campaña	Lighter World
Anunciante	Grupo Mahou-San Miguel
Marca	Mahou Premium Light
Posted	Marzo 2009
Sector Empresarial	Cervezas, sidras, cervezas ligeras
Lema	There is a lighter world. Coming up?
Sinopsis	Mahou Premium Light is a new beer with 35% less calorie. The agency El laboratorio commissioned an advert to director Nico Caicoya from Agosto, with the claim Theres a lighter world. Coming up?. To express the concept of lightness, the film would show a couple of dancers taunting gravity. But Caicoya wanted to keep the action real, not relaying on special effects for the story. Instead of that, a rotating set was built for the shooting in Prague. It looks as the actors dance all over the walls, but its the camera and the entire set the ones turning upside-down. Choreography was created by Suple, a choreographer that has worked before with artists such as Madness and Jamiroquai. On the other side, the music is a cover of Technotronics Pump up the jam, made by the canadian swing trio Lost Fingers.
Medio	Televisión
Duración	45 seconds
Mercado	Europe
Realizador	Nicolás Caicoya
Miembro del equipo creativo	Daniel Ilario
Miembro del equipo creativo	Carlos Holemans
Miembro del equipo creativo	Manuel Montes
Miembro del equipo creativo	Jesús Lada
Miembro del equipo creativo	Carla Romeu
Jefe de cuentas	Rafael Silvela
Director de cuentas	Ignacio Olazábal
Responsable de cuentas de agencia	Carolina Paramio
Productor de la agencia	Paul Severn
Productora	Agosto
Producción musical	Lost Fingers