QUICK.cz - "Pit Stop"

Mark/BBDO

Mark/BBDO Prague, República Checa

4198

Título	Pit Stop
Agencia	Mark/BBDO
Campaña	Quick Formula 1 - INTERNET OnLine
Anunciante	INTERNET OnLine
Marca	QUICK.cz
Posted	Agosto 2006
Producto	Free Internet
Sector Empresarial	Proveedores de servicios de internet
Lema	Don´t Be Snail, Be Quick.
Sinopsis	Formula has a pit stop during the race. All technicians change the wheels very, very quickly. But one of them is a snail. He can´t keep up with them. The wheel is not sets up but formule starts.
Filosofía	Strategy was to strictly define QUICK from other brands. The main communication argument was the quickness of the connection, which was unique on the market. In commercials we devide the world on snails and Quick people.
Problema	There were 4 providers on the market with the same product - free connection to the internet. All competitors were communicating freedom of movement or connection on internet. We need to be unique.
Medio	Televisión
Duración	30 seconds
Mercado	optionlist-countries.COU539
Productora	Stillking Films
Director creativo	Stepán Tyller
Director artístico	David Saudek
Responsable de conceptos / redactor	Michal ?teindler
Director de cuentas	Vladimir Slivka
Realizador	Toby Tremlett
Productor de la productora	Pavla Burgetová
Director de fotografía	Jakub Dvorsky
Montador	Filip Malasek
Música	Hekatomb
Director de publicidad	Michal Knor