| Título | Cosmopolitan 2 |
| Agencia | Saatchi & Saatchi |
| Campaña | Head & Shoulders Surprise Campaign - Procter & Gamble |
| Anunciante | Procter & Gamble |
| Marca | Head & Shoulders |
| Posted | May 2005 |
| Sector Empresarial | Champús y acondicionadores |
| Problema | The overall objective of the campaign was to address the preconception that Head & Shoulders is bad for hair, by effectively relaunching the brand with credible cosmetic (hair) as well as anti-dandruff performance. The campaign was framed within the big conceptual idea of 'Surprise' - Cosmopolitan has discovered a new secret to gorgeous hair. First, a Teaser phase with massive blind sampling was employed to create intrigue and excitement about the new beauty secret. A subsequent Reveal phase then named the 'new secret' as Head & Shoulders and further communicated the cosmetic benefits of the shampoo. |
| Medio | Exterior |
| Mercado | España |
| Director creativo | olga barr |
| Fotógrafo | Stephan Ziehan |
| Director artístico | olga barr |
Más creaciones
VER TODOCosmopolitan 1
- MARCA:
- Head & Shoulders
- AGENCIA:
- Saatchi & Saatchi
Surprise
- MARCA:
- Head & Shoulders
- AGENCIA:
- Saatchi & Saatchi
Teaser 1
- MARCA:
- Head & Shoulders
- AGENCIA:
- Saatchi & Saatchi
Teaser 2
- MARCA:
- Head & Shoulders
- AGENCIA:
- Saatchi & Saatchi
Teaser 3
- MARCA:
- Head & Shoulders
- AGENCIA:
- Saatchi & Saatchi