Título | First date |
Agencia | J. Walter Thompson London |
Campaña | The Taste of Togetherness |
Anunciante | Mondelez International |
Marca | Philadephia |
Fecha de primera difusión/publicación | 2016 / 4 |
Sector Empresarial | Queso |
Filosofía | The campaign will leverage Philadelphia’s inherent strengths and heritage of a product which delivers a cool and creamy taste that everyone loves while modernising the messaging and subject matter for its target audience. An audience who love sharing light hearted moments over food, enjoying themselves and don’t want brands to take themselves too seriously. J. Walter Thompson has created a humorous, witty and light hearted campaign featuring three lead female characters; Sofia, Maria and Claudia. |
Problema | To rekindle the love for Philadelphia by making it relevant to women today in a way that is distinctly Philadelphia. |
Medio | Televisión |
Duración | |
Director creativo | Jaspar Shelbourne |
Miembro del equipo creativo | Senan Lee |
Miembro del equipo creativo | Pansy Aung |
Broadcast Producer | Denise Connell |
Productor adjunto agencia | Edmund Thorn |
Head Of Planning | Megan Van Someren |
Planificador de cuentas | Jo Scott‐Weston |
Planificador de cuentas | Marina Lindsay‐Brown |
Chief Executive Officer (CEO) | Toby Hoare |
Business Director | Shereen Daver |
Business Director | Gillian Milner |
Responsable de cuentas de agencia | Lauren Carlin |
Responsable de cuentas de agencia | Morgan Collins |
Responsable de cuentas de agencia | Florence Wong |
Ejecutivo de cuentas | Rachel Womersley |
Director de proyectos | Caroline Saines |
Media Planner | Jack Rosevear |
Agency | J. Walter Thompson Roma SSRL |
Agencia Supervisor | Laura Castellazzi |
Director artístico | Loredana Cusatis |
Responsable de conceptos / redactor | Anna Mochi Onori |
Productor de la agencia | Valeria Della Valle |
Productora | The Family |