| Título | Cops |
| Agencia | DDB Berlin |
| Campaña | Volkswagen British Campaigns |
| Anunciante | Volkswagen |
| Marca | Volkswagen |
| Posted | Noviembre 2003 |
| Producto | Polo |
| Sector Empresarial | Automóviles compactos y pequeños |
| Lema | Small but tough. Polo |
| Filosofía | Volkswagens new (as of 1995) mass market volume objectives have meant many campaigns have been developed for model specific target audiences. However, we have maintained a degree of cross-campaign coherence by creating a common tone of voice across all campaigns. We have also ensured that the single messages we try to deliver about each individual model Polos sturdiness, Golfs refined classiness, Passats engineering attention to detail are ultimately common Volkswagen engineering values. |
| Problema | Volkswagen is a brand that has to appeal to many audiences, with many different product offerings. It has to do this whilst retaining overall brand values which support its individual product messages. |
| Resultado | Volkswagen were DDB Londons founding client in 1968 and in 2005 The Gunn Report named them as the most creatively awarded client in its history. Over the course of our relationship with Volkswagen we have won 5 Effectiveness Awards and scores of creative awards. The work featured on this page is some of our most recent. |
| Medio | Prensa y publicaciones |
| Mercado | Alemania, Reino Unido |
| Director creativo | Jeremy Craigen |
| Director creativo | Ewan Paterson |
| Director artístico | Dylan Harrison |
| Responsable de conceptos / redactor | Dylan Harrison |
| Responsable de conceptos / redactor | Simon Veksner |
| Director artístico | Nick Allsop |
| Tipógrafo | Kevin Clarke |
| Fotógrafo | Paul Murphy |
| Director creativo | Nick Allsop |
| Director creativo | Simon Veskner |
| Director creativo | Dylan Harrison |
| Director creativo | Feargal Ballance |
| Director artístico | Feargal Ballance |
| Responsable de conceptos / redactor | Feargal Ballance |
| Responsable de cuentas de agencia | Martyn Farmer |
| Worldwide Account Manager | Martyn Farmer |
| Responsable de cuentas de agencia | Jason Lusty |
| International Account Manager | Jason Lusty |
| Planificador de cuentas | Hannah Wren |
| Planner International | José Luis Ramirez |
| Director de publicidad | Martina Berg |
| Head of Advertising International | Martina Berg |
| Director de publicidad | Achim Glokowski |
| Coordination Advertising International | Achim Glokowski |
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