Título | Birthday Candle |
Agencia | BBH |
Campaña | Let's Do This Again - Diageo |
Anunciante | Diageo |
Marca | Bailey's |
Fecha de primera difusión/publicación | 2010 / 10 |
Sector Empresarial | Bebidas alcohólicas |
Lema | Let's do this again |
Sinopsis | We see Baileys® "saving the day" when the birthday cake accidentally collapses and the group decide to pour the drink over pieces of broken cake. In each scenario Baileys® is at the centre of a great moment between friends, and when something – an object, a sound – reminds one of the friends about that moment, she decides to contact the rest of the group to schedule the next get together, punctuated by the line "Baileys®. Let's do this again." |
Filosofía | The campaign reminds consumers of the joy of those simple, spontaneous moments spent in the company of friends. The new campaign is right in these spontaneous moments – relaxed and natural. We’ll see a lighter tone from the brand, as Baileys® takes a step into a new, more sociable, "any time". The call to action "Let's do this again", runs throughout all global communications: TV, print, digital, RM, PR and experiential. |
Medio | Televisión |
Sonido | Wave Studios |
Postproducción | Absolute Post |
Productora | Another Film Company |
Montaje | The Quarry |
Montador | Scot Crane |
Montador | Jonnie Scarlett |