| Título | Make-Up and Drive |
| Agencia |
thjnk Hamburg
|
| Campaña |
Audi Piloted Driving
|
| Anunciante |
Audi
|
| Marca |
Audi
|
| Fecha de primera difusión/publicación |
2017 / 1
|
| Sector Empresarial | Automóviles
|
| Lema | Made possible with Audi Piloted Driving. |
| Filosofía | "Audi stands for innovation. And piloted driving by Audi marks a logical, evolutionary step in the carmaker’s line of technical product ideas. As naturally self-evident as it is for Audi to develop such products, so too should its communications look and feel just as natural.The campaign is designed to bring the benefits of piloted driving to life.""We showcase the possibilities of modern-day motoring that innovations from Audi have opened up. In a very simple way – by using the four rings of the logo to quickly and simply highlight all the newfound options offered by this technology.Audi is a facilitator, not an inhibitor.Text and drive, not don’t text and drive." |
| Medio |
Prensa y publicaciones
|
| Responsable de la creación |
Armin Jochum
|
| Director ejecutivo de creación |
Francisca Maass
|
| Director ejecutivo de creación |
Gerrit Zinke
|
| Director artístico |
Matthijs Mejan
|
| Responsable de conceptos / redactor |
Moritz Franke
|
| Comprador de arte |
Marc Huth
|
| Final Artwork |
Christian Schemath
|
| Fianl Artwork |
Hilko Wiegmann
|
| Group Account Director |
Anke Peters
|
| Director de cuentas |
Katharina Form
|
| Responsable de cuentas de agencia |
Karolin Kegeler
|
