Chevrolet - "Lost Roads"

Commonwealth/McCann Bogota, Colombia

6873

Título	Lost Roads
Agencia	Commonwealth/McCann
Campaña	Lost Roads
Anunciante	General Motors Corp.
Marca	Chevrolet
Posted	Junio 2021
Sector Empresarial	Automotor
Sinopsis	In Colombia, a territory the size of Portugal belonged to the guerrillas. For almost 60 years you could not go without running the risk of being kidnapped or getting into a combat zone. Although peace was signed almost 5 years ago, Colombians are still afraid to go. So we used Chevrolet SUV’s to show they can handle any terrain, even those filled with dirt roads and bombed-out bridges. And to find out how to get to the different tourist destinations, we used former guerrillas, who today are seeking a new way of life, as tour guides. We went with a filmmaker and a war reporter to document everything in a 23-minute film that was shown on the Discovery Network to prove the world is possible to return to that area of the country, leaving tourist businesses operated by those people who today need a chance at life.
Medio	Branded Content
Duración	124 seconds
Chief Operating Officer (COO)	Grant Theron
Global Chief Creative Officer	Matt Canzano
Global CSAO	Diana Caverly
Director of Creative Operations	Samantha Ankeny
Business Leader	Samuel Estrada
Director creativo	Samuel Estrada
Regional Creative Director	Alejandro Bermudez
Director de cuentas	Gaëlle Bouletreau
Responsable de conceptos / redactor	David Pantoja
Responsable de conceptos / redactor	Nicolas Prieto
Content Director	Luis Cortes
Director artístico	Niccolo Alarcon