| Título | “It is not a bag. It is Le Pliage Re-Play.” |
| Brief | Inspired by Longchamp’s ongoing sustainable production initiative, the film is a reimagination of the upcycling process used in Longchamp ateliers. Cheerfully celebrating the innovative creation of the new Le Pliage Re-Play, two friends playfully unspool the ends of fabric rolls to craft their own dance partners, who conveniently hold the womens’ Longchamp bags. An interactive display of fashion and function, “Replay” is an ode to Longchamp’s rich history of authenticity and bold creativity. |
| Agencia |
FRED & FARID Paris
|
| Campaña |
It is not a bag. It is Le Pliage®️
|
| Anunciante |
Longchamp
|
| Marca |
Longchamp
|
| Posted | Noviembre 2022 |
| Sector Empresarial | Ropa, moda y calzado
|
| Sinopsis | Longchamp’s Le Pliage bag has held its iconic status for decades due to its timeless style and luxury craftsmanship. But as the world shifts toward an eco-forward future, more shoppers are prioritizing sustainable production and visibility over blind purchasing. To appeal to these conscious consumers, Longchamp needed to capitalize on their luxury status while creating a bag that embraces this new customer desire. |
| Medio |
Televisión y Cine
|
| Responsable de la creación |
Fred & Farid
|
| Managing Director |
Séverine Autret
|
| Director creativo |
Chelsea Steiger
|
| Responsable de conceptos / redactor |
Ciana Alessi
|
| Ejecutivo de cuentas |
Charlotte Dacier
|
| Productor de la agencia |
Agnès Bouille
|
| Productora |
Studio Sander Plug
|
| Realizador |
Sander Plug
|
| Fotógrafo |
Sander Plug
|
| Productor de la productora |
Maarten le Roy
|
| Responsable de vestuario / estilista |
Thomas Vermeer
|