| Título | Love |
| Agencia | St. Luke’s Communications |
| Campaña | On-this-day |
| Anunciante | Heathrow Airport |
| Marca | Heathrow Airport |
| Fecha de primera difusión/publicación | 2023 / 11 |
| Sector Empresarial | Transportes aéreos, de carreteras y marítimos, ferrocarriles |
| Lema | Heathrow. The Best Memories Start Here |
| Sinopsis | In the first ad, “Love”, a young couple is inspired to look forward to future holidays together after seeing another older couple at the airport. Both actor couples featured in this film are also couples in real-life, packing a genuinely authentic emotional punch. |
| Filosofía | Heathrow launches its festive campaign for 2023 bearing the seasonal message that the most special festive memories are those made with loved ones - and often when departing or arriving at the UK’s largest airport. The campaign looks to avoid the traditional Christmas cliches by focusing on intimate moments between travellers departing on their festive journeys and the memories they go on to make. The integrated campaign, created by St Luke’s, showcases the airport’s departure experience through three heart-warming, human stories, each focusing on a different group of travellers. The three films were shot on location in Terminal 5, which remained open during filming. Each film has a touching twist and ends with the tagline “Heathrow. The best memories start here”. The films were directed by Ed Morris through RiffRaff Films. The campaign will run for two months across TV, VOD, cinema, DOOH, OOH and social media in the UK, including OOH TV in Spitalfields Market and Lakeside Shopping Centre, from 6 November. The campaign aims to position Heathrow as the launchpad for extra special festive journeys for everyone - whoever you are and whatever you’re celebrating. It builds on last year’s Christmas spot, also by St Luke’s, where Heathrow encouraged travellers to “depart as you mean to go on”. |
| Medio | Televisión |
| Duración | |
| Audio Post Production | Jungle Studios |
| Director de publicidad | Meenal Varsani |
| Director de publicidad | Nicola Smith |
| Director de publicidad | Nathan Charles |
| Director de publicidad | Vicki Lewis |
| Joint Chief Creative Officer | Rich Denney |
| Miembro del equipo creativo | Phillip Meyler |
| Miembro del equipo creativo | Darren Keff |
| Productor de la agencia | Chloe London |
| Chief Strategy Officer | Dan Hulse |
| Strategy Director | Elly Fenlon |
| Business Director | Leanne Silman |
| Director de cuentas | Charlotte Crawley |
| Ejecutivo de cuentas | Suzanne Stewart |
| Creative Producer | Christine Sibthorp |
| Head of Design | Pete Mould |
| Studio Manager | Anna Leapman |
| Productora | Riff Raff Films |
| Realizador | Ed Morris |
| Director de fotografía | Ivan Bird |
| Productor ejecutivo | Tracey Cooper |
| Productor | Swifty Hanrahan |
| Director de producción | Frank Hanrahan |
| Production Assistant | Sarah Graley |
| 1st AD | Benji Edwards |
| Make-Up Artist | Beverley Pond-Jones |
| Costume | Lucy Hagan |
| Montador | Charlie Von Rotberg |
| Montaje | Stitch |
| Postproducción | The Post Arm |
| VFX Producer | Sarah Antrobus. |
| Online Artist | Tony Lawrence |
| Online Artist | Simon Hall |
| Colorista | Seamus O’Kane |
| Música | Soundtree Music |
| Music Track | Pluck |
| Audio Post Production | Ben Leeves |
| Fotógrafo | Dan Gross |
| Assistant Photographer | Stuart Harper |
| Retocador | Alex Murray |
| Retocador | Alan Murray |
| Media planning/buying | Wavemaker UK |