Thai Bites - "The Thai Bites 2002 Road Show"

Dynamo Marketing

Dynamo Marketing London, Reino Unido

1719

Título	The Thai Bites 2002 Road Show
Agencia	Dynamo Marketing
Campaña	Thai Bites 2002 Road Show - Jacob's Bakery
Anunciante	Jacob's Bakery
Marca	Thai Bites
Posted	Octubre 2003
Sector Empresarial	Tentempiés de aperitivo
Sinopsis	National Brand Experience Road Show / experiential sampling activity aligned with the ATL proposition to achieve visibility, awareness and trial for the new Jacob's Thai Bites brand.
Filosofía	Experiential sampling campaign / national road show. TEG - 32 days across 15 sites. Events - 8 days across 2 events. 1 million samples (4g packs) achieved across 3 flavours. Fused advertising with the promotional campaign and generated huge awareness for the brand. Sustained incremental sales per store +20% (JS). Achieved a steady uplift in sales post activity. Following the success in the UK - activity was implemented in Ireland and re-run in the UK in 2003.
Problema	Bring the ATL creative proposition to life to achieve visibility, awareness and trial for the new brand. Target samples - 1 million (4g sample packs) across 3 flavours. Work as a member of an all agency team to ensure consistency across ATL / BTL activities.
Medio	Promoción y eventos
Mercado	Reino Unido
Director de cuentas	Richard Barrett