Título | Clean Volkswagen |
Brief | This clever dig at VW’s emissions scandal plays on the fact that the word “volkswagen” actually means “people’s car”. The message, of course, is that public transport is a more environmentally friendly means of travel. |
Agencia | Ruf Lanz Werbeagentur |
Campaña | Clean Volkswagen |
Anunciante | Verkehrsbetriebe Zurich - VBZ |
Marca | VBZ |
Posted | Noviembre 2016 |
Sector Empresarial | Transportes públicos |
Sinopsis | Zurich Public Transport (VBZ) is the second largest operator of transport services in Switzerland. VBZ provides the people of the city of Zurich and the surrounding regions with high-quality public transport services, 365 days a year, at least 20 hours a day. |
Medio | Prensa y publicaciones |
Director creativo | Markus Ruf |
Director creativo | Danielle Lanz |
Responsable de conceptos / redactor | Markus Ruf |
Director artístico | Marcel Schläfle |
Diseñador gráfico | Laura Hofer |
Ejecutivo de cuentas | Pascal Trütsch |
Supervisor de clientes | Heinz Vögeli |