Amnesty International - "Baby Bride"

Air, Partner of McCann

Air, Partner of McCann Brussels, Bélgica

6184

Título	Baby Bride
Agencia	Air, Partner of McCann
Campaña	Change Their Destiny
Anunciante	Amnesty International
Marca	Amnesty International
Fecha de primera difusión/publicación	2016 / 4
Sector Empresarial	Derechos Humanos
Sinopsis	In Burkina Faso very young girls are forced to marry much older men. After the marriage they are used as slaves and their lives stop, literally and figuratively. Most of these young girls are raped after which they die due to complications during their pregnancy. Amnesty wanted to put pressure on the Burkina Faso government, through a petition, to stop these medieval practices. This resulted in a compelling visual that shows the birth of a young girl in Burkina Faso, already wearing her wedding veil. The visual appeared as a print and on social media.
Medio	Prensa y publicaciones
Director ejecutivo de creación	Eric Hollander
Director creativo	Dieter De Ridder
Director creativo	Joeri Van Den Broeck
Creation	Sophie De Plecker
Creation	Joris Luyten
Diseñador gráfico	Caroline Manson
Responsable de cuentas de agencia	Julie De Smedt
Responsable de cuentas de agencia	Louis Gheysens
Responsable de cuentas de agencia	Hafsa Smouni
Responsable de cuentas de agencia	Pauline Heraly
Fotógrafo	Jef Boes
Fotógrafo	Initials L.A.
Photo Retouching	Mieke Genen