Erik Sollenberg
Global CEO at CP+B
Göteborg, Suecia
TítuloLeave the World Behind by Lune
Agencia
Campaña Leave the world behind
Anunciante Volvo
Marca Volvo
Fecha de primera difusión/publicación
Producto XC60
Sector Empresarial Automóviles
Lema leave the world behind
Sinopsis On March 24, 2013 three guys from Sweden got up on a stage in Miami for their last performance ever.
After years of touring, and basically living their lives in hotels and airplanes, they finally got a chance to leave that life behind. At least for a while.
Volvo XC60 is a cross country car that can take you far away from the stressful city life, to a place where you can enjoy peace and quiet. Something these three guys were longing for more than anything.
This campaign introduces the new Volvo XC60 in a music video where Swedish House Mafia leaves the world behind for a while, return to their roots and spend some time in the beautiful and remote wilderness of Scandinavia.
The music used in the campaign is a cover of Swedish House Mafias track ”Leave the world behind.” That song was the beginning of their carreer and with this music video it will be their final good bye.
Medio Televisión
Duración
Banda Sonora Leave the World Behind
Más información
Postproducción
Responsable de conceptos / redactor Fredrik Jansson
Director artístico
Director artístico
Director artístico
Productor de la agencia
Director de cuentas
Director de cuentas
Responsable de cuentas de agencia
Realizador
Director de fotografía
Montador
Empresa de creación sonora
Arreglista
Arreglista
Fotógrafo
Música
Compositor de música
Music Publisher
Produced by
Co-produced by
In collaboration with Forsman & Bodenfors
Mixed by
Mastering engineer
Productora

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