| Título | Street Sign |
| Agencia | Duval Guillaume |
| Campaña | Bowling Balls - Overpoort Bowl |
| Anunciante | Overpoort Bowl |
| Marca | Overpoort Bowl |
| Posted | Enero 2006 |
| Producto | Bowling |
| Sector Empresarial | Cultura, ocio y deporte |
| Sinopsis | The campaign aimed for the area around the Overpoort Bowl, a popular bowling alley right in the hart of the Ghents student neighbourhood. All kinds of round objects in the scenery were provided with 3 little round black stickers, representing holes. The effect of this is that all of the sudden any round object were transformed into a bowling ball. Bike helmets, watermelons, traffic signs, All round objects around the bowling alley got a bowling ball make-over. |
| Filosofía | Even indoors, students were subtly tempted to go bowling more often: in several pubs in the neighborhood, the well known toilet sign was replaced with a sign in which the icon held its head as a bowling ball. |
| Resultado | As of last month, bowling has significantly increased in Ghent. Cause of this is the new guerilla campaign created by Duval Guillaume Brussels. |
| Medio | Otros aspectos colaterales |
| Director creativo | Katrien Bottez |
| Director creativo | Peter Ampe |
| Director artístico | Geert De Rocker |
| Responsable de conceptos / redactor | Tom Berth |
| Graphics | Lim Sijmons |
| Studio | Mark Gillioen |
| Director de producción | Willy Hebbrecht |
| Jefe de cuentas | Matthias Dubois |
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