Murfatlar - "Fat Lady"

D'Arcy Romania Bucharest, Rumania

3909

Título	Fat Lady
Agencia	D'Arcy Romania
Campaña	Fat Lady
Anunciante	Eurocafe SA
Marca	Murfatlar
Posted	Abril 2004
Producto	Rai de Murfatlar
Sector Empresarial	Cervezas, sidras, cervezas ligeras
Lema	Heaven. By Murfatlar. The Angel's sweet reward
Sinopsis	A guardian angel gives an unwillingly and oily massage to his fat gipsy looking mistress.
Filosofía	When the odds are definitely against you, there is only one sweet reward: the angel's divine beverage. The whole concept is based on the fact that the product is a blend of sweet wines. So the name that came out was "Rai", by Murfatlar (traditional Romanian producer). "Rai" means "Heaven" in English and there is an old romanian saying used when somebody is really enjoying something: "You feel like beeing in Heaven". So the wine's name was "Heaven by Murfatlar", which led us right to the concept around the Guardian Angels and their sweet heavenly rewarding glass of wine, after a hard day's "work".
Problema	Everybody has a guardian angel, stuck for life with its human to guard and doing his best to please him. Finally, the angel becomes slave of the human. Than, what's in it for the angels?
Medio	Publicidad en revistas
Mercado	Rumania
Director creativo	Mihai Coliban
Director artístico	Mihai Coliban
Diseñador gráfico	Mihai Coliban
Fotógrafo	Cosmin Gogu
Director de cuentas	Paula Hotea
Responsable de conceptos / redactor	Silviu Padurariu
Actor /Celebridad	Ilie The Angel