| Título | Painless |
| Agencia | Smith Brothers Agency |
| Campaña | Don't You Wish - Howard Hanna |
| Anunciante | Howard Hanna |
| Marca | Howard Hanna |
| Posted | Marzo 2007 |
| Producto | Money Back Guarantee |
| Sector Empresarial | Sector inmobiliario |
| Sinopsis | The ubiquitous money-back guarantee takes an absurd turn when its offered for major life events. |
| Filosofía | Instead of showing a situation in which someone may want to return their house, we delivered our message in the context of other major life events. |
| Problema | The client wanted to promote their 100% money back guaranteea service no other realtor in the area offersbut without implying that there might be something wrong with their houses. |
| Medio | Televisión |
| Duración | |
| Mercado | Estados Unidos |
| Ejecutivo de cuentas | Michael Bollinger |
| Responsable de conceptos / redactor | Cathy Bowen |
| Empresa de creación sonora | Robert Deaner |
| Montador | J. Frink |
| Realizador | Michael Killen |
| Other | Jim Kreitsburg |
| Director artístico | Bob Lazor |
| Director creativo | Bronson Smith |
| Director creativo | Lindsey Smith |
| Visual Effects | Allan Stallard |
| Productora | Animal |
| Postproducción | Animal |
| Producción de sonido | Market Street Sound |
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