| Título | Green Screen Shirt |
| Agencia | Zulu Alpha Kilo |
| Campaña | Harry Rosen The Green Screen Shirt |
| Anunciante | Harry Rosen |
| Marca | Harry Rosen |
| Posted | Noviembre 2021 |
| Sector Empresarial | Ropa de hombre |
| Sinopsis | While working from home, men everywhere were struggling with what to wear. To help them during lockdown, menswear retailer, Harry Rosen, created the Green Screen Shirt. In Pantone 354C, it’s the same shade as a green screen, enabling wearers to change its pattern on video calls with the simple click of a button. It’s the shirt that never goes out of style. |
| Problema | Harry Rosen is one of North America’s largest menswear retailers. It’s renowned for luxury labels and for outfitting men in impeccable suits for the workplace. |
| Medio | Case Study |
| Postproducción | Alter Ego |
| Responsable de la creación | Zak Mroueh |
| Director ejecutivo de creación | Wain Choi |
| Director creativo adjunto | Kevin Sato |
| Director artístico | Kevin Sato |
| Director creativo adjunto | Vinay Parmar |
| Responsable de conceptos / redactor | Vinay Parmar |
| Diseñador | Jeff Watkins |
| Diseñador | Vince Rozas |
| Diseñador | Zoe Kim |
| Diseñador | Kevin Sato |
| Responsable de cuentas de agencia | Mike Sutton |
| Responsable de cuentas de agencia | Eric Kormos |
| Planning Team | Tim Hopkins |
| Planning Team | Sean Bell |
| Productor de la agencia | Christine Taranco |
| Director de publicidad | Trinh Tham |
| Director de publicidad | Sarah Berger |
| Director de publicidad | Maricar Dionisio |
| Media Manager | Tim Hughes |
| Media Manager | Barbara Glover |
| Media Manager | Valentina Dybka |
| Media Manager | Marc-Andre Giasson |
| Productora | Asymetric Productions |
| Realizador | Kacper Larski |
| Director de fotografía | Christophe Collette |
| Productor de la productora | Katy Maravala |
| Productor ejecutivo | Evan Landry |
| Productor ejecutivo | Nick Burry |
| Montaje | Outsider Editorial |
| Montador | Chris Murphy |
| Montador | Cam Anderson |
| Assistant Editor | Lia Han |
| Productor de la productora | Kayan Choi |
| Executive Producers | John Szebegyinski |
| Executive Producers | Kristina Anzlinger |
| Colorista | Conor Fisher |
| Color Assist | Jonah Venneri |
| Flame Artist | Eric Perrella |
| VFX Assistant | Victoria Gaston |
| SNDWRX | |
| Music Creative Director | Didier Tovel |
| Sound Engineer | Eric Hulme |
| Sound Engineer | Geoff Devine |
| Fotógrafo | Kacper Larski |
| Illustrator | Steven Noble |
| Retocador | Jim Tinios |
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