| Título | If |
| Agencia | The Leith Agency |
| Campaña | If |
| Anunciante | A.G. Barr |
| Marca | Irn-Bru |
| Posted | Julio 2008 |
| Sector Empresarial | Zumos y bebidas de fruta |
| Lema | Feel Phenomenal |
| Sinopsis | Soft drink brand Irn-Bru launched its first new television campaign in over a year with a campaign focussing on what it means to be Scottish, the sense of pride in a being a Scot and the pride in the treasured Irn-Bru brand. The campaign based on Rudyard Kipling's poignant poem, 'If', was created by The Leith Agency and aired only in Scotland. The poem has been skilfully re-written for the ad to capture the Scottish national sprit and successfully combines that sense of Scottish pride with humour and a sprinkling of the trademark Irn-Bru irreverence! The commercial celebrates everyday life and what it means to be Scottish; football fans sharing the disappointment of a Scotland defeat, a naked couple braving the elements for a New Year's dip, girlfriends discarding their 6 inch heels to walk home barefoot through the puddles after a night partying and a group of friends braving the midges and mud camping in a field. |
| Medio | Televisión |
| Duración | |
| Mercado | Reino Unido |
| Productora | MTP |
| Productor | Ray Allen |
| Realizador | Martin Wedderburn |
| Productor | Les Watt |
| Director artístico | Steve Robertson |
| Responsable de conceptos / redactor | Gerry Farrell |
| Responsable de conceptos / redactor | Cathy Hutton |
Más creaciones
VER TODOWelcome to NBA Lane (#NBA75)
- MARCA:
- NBA
- AGENCIA:
- Translation
Neighborhood Kids
- MARCA:
- Kids Foot Locker
- AGENCIA:
- BBDO New York
One on One
- MARCA:
- Sony Playstation 2
- AGENCIA:
- TBWA\Chiat\Day Los Angeles