| Título | Road Trip |
| Agencia | RPA |
| Campaña | The SUV / Made Better |
| Anunciante | Honda Motor Co., Ltd. |
| Marca | Honda |
| Fecha de primera difusión/publicación | 2011 / 10 |
| Producto | Pilot |
| Sector Empresarial | 4x4 |
| Lema | The SUV Made Better |
| Sinopsis | Honda is launched their redesigned Pilot SUV with a multimedia campaign featuring a 30-second spot to bring attention to the vehicle’s smart and stylish utility. “Road Trip” stars eight family and friends in the roomy Pilot, zooming down a stretch of desert highway. When one of the boys in the third row hits the note of a well-know song and the other passengers follow one by one, adding drum beats and sound effects until they’re jamming with the full force of the tune. |
| Medio | Televisión |
| Mercado | Estados Unidos |
| Telecine | MPC LA |
| Montaje | Bikini Editorial |
| Productora | Imperial Woodpecker |
| Efectos especiales | Mass Market |
| Montador | Avi Oron |
| Jefe de decorados | Tony Gasparro |
| Productor delegado | Jeff McDougal |
| Productor ejecutivo | Doug Halbert Halbert |
| Director de fotografía | Salvatore Totino |
| Realizador | Stacy Wall |
| Productor de la agencia | Brian Donnelly |
| Productor ejecutivo agencia | Gary Paticoff |
| Director creativo | Adam Lowrey |
| Director creativo | Nathan Crow |
| Director del grupo de creación | Jason Sperling |
| Director ejecutivo de creación | Joe Baratelli |
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