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Ben Tollett
Ben Tollett
Executive Creative Director at adam&eveDDB
London, Reino Unido
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TítuloLet It Fly
Agencia
Campaña Let It Fly
Anunciante Virgin Atlantic
Marca Virgin Atlantic
Fecha de primera difusión/publicación 2015 / 2
Sector Empresarial Transportes aéreos, de carreteras y marítimos, ferrocarriles
Sinopsis The experience asks users what they would pack for their dream trip by choosing from hundreds of items.
From that individual preference, the app infers a huge amount about the user from which it crafts a personalised experience with a beautiful and unique snapshot of their tastes.
Each film recommends a personal itinerary including the destination, a restaurant and specific dish, a way to spend an afternoon and evening, and a ‘Let it Fly’ hero activity to really gets the most out of the location.
Films are further personalised by dynamically incorporating the user’s location and weather, as well as live tweets and Flickr images from the venues and attractions. A dynamic personal endframe then allows users to see the places they’ve been recommended on a map, read a city guide to their destination, and book their flights.
Users can also share their personal bag on social channels and also enter a competition for a chance to win flights to the destination they’ve been recommended. 
Medio Sitios de Internet
Más información http://virginatlantic.com/letitfly
Director de publicidad
Director de publicidad
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Director ejecutivo de creación
Director ejecutivo de creación
Deputy Executive Creative Director
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Responsable de cuentas de agencia

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