Título | DESIGNATED DRIVER |
Agencia | adam&eveDDB |
Campaña | Designated Driver |
Anunciante | The AA |
Marca | The AA |
Fecha de primera difusión/publicación | 2017 / 3 |
Sector Empresarial | Seguridad Vial |
Sinopsis | The commercial highlights the underrated danger of texting whilst driving with a narrative that follows a couple leaving a nightclub: the woman, who is the designated driver for her intoxicated boyfriend, starts to reply to a text as they start their journey. The boyfriend notices and suggests they swap places, in a move that makes a bold statement on the dangers of using a mobile phone whilst driving. |
Medio | Web Film |
Duración | |
Postproducción | Framestore |
Audio Post Production | 750mph |
Director de publicidad | Edmund King |
Responsable de la creación | Richard Brim |
Director ejecutivo de creación | Ben Tollett |
Responsable de conceptos / redactor | Alex Lucas |
Director artístico | Jon Farley |
Chief Strategy Officer | David Golding |
Planificador de cuentas | Nick Hirst |
Director de cuentas | Chloe Harding |
Productor de la agencia | Lucie Georgeson |
Media Agency | Carat UK |
Productora | Outsider |
Realizador | James Rouse |
Productor de la productora | Benji Howell |
Director de fotografía | Alex Melman |
Montador | Bill Smedley |
Montaje | Work Editorial |
Audio Post Production | Sam Ashwell |