| Título | Mountain |
| Agencia | TBWA\London |
| Campaña | Mountain |
| Anunciante | Sony Corporation of America |
| Marca | Sony PlayStation 2 |
| Posted | Noviembre 2003 |
| Producto | Playstation 2 |
| Sector Empresarial | Consolas de videojuegos |
| Lema | fun anyone? |
| Sinopsis | Sony PlayStation ad where people are perpetually climbing over each other creating a human mountain. |
| Filosofía | TBWA\London and Sony PlayStation changed gaming from a individual, serious experience, to one that involved everyone in a fun atmosphere. This came full circle with the end line, 'Fun Anyone?' and the award winning advertisement Mountain. |
| Problema | After PlayStation's initial product launch with TBWA\, it's success had created a very enviable problem, improve on its industry leading market share and meet extremely ambitious sales targets. The only problem was PlayStation's original breakthrough advertising that revolutionised the gaming world was being copied and its initial market advantage had slowly become a category convention. PlayStation needed disruption. |
| Resultado | As a result of this groundbreaking advertising Sony PlayStation exceeded it's sales targets and further distanced itself from its competitors. It enjoys 77% worldwide marketshare. |
| Medio | Televisión |
| Duración | |
| Mercado | Europe, Reino Unido |
| Banda Sonora | Get on Board Little Children |
| Productora | Gorgeous Enterprises |
| Montaje | Final Cut |
| Empresa de creación sonora | Wave Studios |
| Cinematografia | Wave Studios |
| Productor de la agencia | Kate Hitchings |
| Realizador | Frank Budgen |
| Productora | Zohar Cinema E Communicacao |
| Responsable de conceptos / redactor | Paula Marcantonio |
| Responsable de conceptos / redactor | Tony McTear |
| Director artístico | Tony McTear |
| Montador | Rick Russell |
| Cinematografia | Marcello Durst |
| Empresa de creación sonora | Warren Hamilton |
| Director creativo | Trevor Beatie |
| Director artístico | Paula Marcantonio |
| Responsable de cuentas de agencia | Peter Bracegirdle |
| Productor | Paul Rothwell |
| Efectos especiales | The Mill London |
| Sonido | Shirley Temple |
| Estudio de grabación | Soundtree Music |
| Flash Design | The Mill London |
| Animación | Jordi Bares |
| Telecine | Adam Scott |
| Decorador | Tule Peak |
| Efectos especiales | Liz Browne |
| Efectos especiales | Jeff Robins |
| Efectos especiales | Rich Betts |
| Efectos especiales | Jordi Bares |
| Efectos especiales | Ben Smith |
| Efectos especiales | Adam Scott |
| Efectos especiales | Barnsley |
| Jefe de iluminación | Marcello Durst |
| Jefe de iluminación | Frank Budgen |
| Producción musical | Soundtree Music |
| Música | Peter Raeburn |
| Empresa de creación sonora | Peter Raeburn |