| Título | Leopard Skin |
| Agencia | Saatchi & Saatchi Argentina |
| Campaña | Skins - Buenos Aires Zoo |
| Anunciante | Buenos Aires Zoo |
| Marca | Zoo Buenos Aires |
| Posted | Marzo 2004 |
| Sector Empresarial | Parques de atracciones, parques zoológicos |
| Lema | Buenos Aires Zoo. Close to you. |
| Sinopsis | The campaign highlights the concept that the zoo is close to you through the resemblance of the skins with the map of the area of Buenos Aires City where it is located. |
| Filosofía | The agency developed the campaign based on one of the Zoos asset: its privileged location in the heart of Buenos Aires City. That is what the campaign highlights: the concept that the zoo is close to you. |
| Problema | Buenos Aires Zoo is facing the competition of a new thematic park located 50 kilometres away from Buenos Aires City, that attracts potential customers of the Zoo. |
| Medio | Publicidad en revistas |
| Mercado | Argentina |
| Director ejecutivo de creación | Chavo D'Emilio |
| Responsable de conceptos / redactor | Nicolas Larroquete |
| Director artístico | Juan Pablo Castro |
| Director artístico | Hernan Tomassini |
| Director de cuentas | Pablo Ordoñez |
| Ejecutivo de cuentas | Victoria Latugaye |
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- MARCA:
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- AGENCIA:
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