| Título | Jack |
| Agencia | Rodgers Townsend |
| Campaña | The World According To - The New at&t |
| Anunciante | AT&T Inc. |
| Marca | The New at&t |
| Posted | May 2006 |
| Producto | TheNewATT.com - MP5 Network |
| Sector Empresarial | Proveedores de servicios de internet |
| Lema | Your world. Delivered |
| Sinopsis | AT&T Brand Vertical Print Magazine, Newspaper campaign. |
| Filosofía | This campaign positions the new AT&T as a company that sees the world from the only point-of-view that matters yours. Whatever your world, only one company delivers everything you need to make the most of it. |
| Problema | To reintroduce and refresh one the great American brands to the world. |
| Resultado | Eleven executions ran in the Wall Street Journal, USA Today, Fortune, Fast Company, Newsweek, Time and Wired, just to name a few. |
| Medio | Publicidad en revistas |
| Mercado | Estados Unidos |
| Director artístico | Luke Partridge |
| Director creativo | Michael McCormick |
| Responsable de conceptos / redactor | Michael McCormick |
| Director ejecutivo de creación | Tom Hudder |
| Jefe de cuentas | Chris Hanley |
| Ejecutivo de cuentas | Molly McLafferty |
| Fotógrafo | Jeff Minton |
| Print Producer | Cheryl Sparks |
| Responsable de conceptos / redactor | Kay Cochran |
| Photoshop Artist | Evan Willnow |
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