| Título | Trako Board (French) |
| Agencia | BBDO Canada |
| Campaña | Word Play - Pepsi |
| Anunciante | PepsiCo Inc. |
| Marca | Pepsi |
| Posted | Julio 2009 |
| Sector Empresarial | Bebidas gaseosas |
| Lema | Here, it's Pepsi |
| Lema (Lengua original) | ici c'est Pepsi |
| Sinopsis | Pepsi is encouraging Canadians to spread their joy across the country in its newest Canadian marketing campaign. Prominently featured on billboards, transit shelter ads (TSAs), in-store, on television, and on-line, the ads are fueled with the spirit of optimism incorporating the brands new identity. The English campaign launches across the country on June 15. A specialized French campaign launched in Quebec on June 12 to celebrate Pepsis unique history and heritage with the brand. |
| Filosofía | Billboard and superboard ads in Quebec feature the evolution of the Pepsi brand with the original Pepsi cap on the left, a refresh logo in-between (two arrows pointing forward and backward to form a circle) followed by the new Pepsi logo on the right. Ici cest pepsi (Here, its Pepsi) appears at the bottom. Online, the website icicestmieux.com asks Quebecers to join others who are doing their part to brighten our world, and share their gestures by posting a picture or video to the site. The idea is that one small action can often change everything and ultimately create a movement of spreading joy. |
| Problema | In Quebec, Pepsi is celebrating its 75th anniversary. There, the campaign centres around the evolution of Pepsi over the course of 75 years and delivers a retrospective look at the provinces heritage with the brand. |
| Medio | Exterior |
| Mercado | Canadá |
| Director creativo | Ian MacKellar |
| Responsable de conceptos / redactor | Craig McIntosh |
| Director artístico | Jaimes Zentil |
| Productor de la agencia | Christie Gawenda |
| Productora | Ricochet |
| Productora | SGL Studio - Built Productions |
| Planificador estratégico | Ed Caffyn |
| Responsable de cuentas de agencia | Tim Welsh |
| Responsable de cuentas de agencia | Sheng Sinn |
| Responsable de cuentas de agencia | Katie Lynn |
| Responsable de cuentas de agencia | Jill Patterson |
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