Native American choices - "Launch print / interactive for Native American. Drug recovery center"

Native American Choices is a state funded substance abuse and behavioral health recovery center operating a chain of locations throughout Southern California. Significant intention was given to the brand development, highlighting identity system that represented the four aspects of the recovery centers general program. Main challenge wants to overcome barriers between state, funded health organization generations of mistrust from the target population. Great emphasis was placed on communicating with the target populations to explore and identify proper language and visual delivery methods