Shackleton - "Gifts To and Fro "

Shackleton Group

Shackleton Group Madrid, España

3535

This ad is part of the ACT Responsible Collection

Marca: Shackleton
País: España

Anunciante: Shackleton

Título	Gifts To and Fro
Agencia	Shackleton Group
Campaña	#SaveChristmas
Anunciante	Shackleton
Marca	Shackleton
Fecha de primera difusión/publicación	2019 / 12
Sector Empresarial	Agencias de publicidad
Filosofía	Too many gifts, too much food, too many engagements... Together we are contributing to making Christmas unsustainable. Thankfully, there’s still time to avoid the same thing happening to our children. Which is why, this year, Shackleton is appealing to people’s common sense and civic duty, calling on all of us to treat the festive period with greater moderation to help make Christmas more sustainable for our economy, our environment, our life-work balance and social relationships. The Gifts To and Fro spot, directed by the acclaimed Spanish filmmaker Fernando Colomo, narrates the moment when a little boy bids farewell to the toys he no longer plays with in order to donate them to other children who need them more. The spot concludes by inviting viewers to visit the savechristmas.es website. The webpage includes analysis of research data that reveals to what extent we are taking Christmas to unreasonable levels, and offers solutions, guidelines and digital tools to help reduce its negative impact on our health, economy, environment and relationships with others. Among a number of initiatives devised for this campaign is the Gifts To and Fro Letter. The missive, created specially by the agency, lets children write a letter to Santa and has “one page to ask” for toys and another “to give away” those they don’t play with any more, at the same time providing parents with contacts from several different organizations that welcome used toys, giving these a second lease of life. In addition, the website features opinion articles by María García Mayo from Expansión, Carlota Forminaya from ABC and Carlos Martí from Ciudad Sostenible, which warn of the impact our Christmas celebrations are having on issues such as our work-life balance, the economy and the environment. It also includes a few tips and online digital tools, identified as Nooddle, Dommuss and Mi Árbol de Navidad. The first helps users find original and easy-to-prepare recipes using leftover ingredients from their Christmas banquets, while the second is a family event’s organizer app. The third is a website where you can buy your Christmas tree and after the Holidays the company will pick it up and recycle it.
Medio	Interactivo
Duración	80 seconds
Más información	www.savechristmas.es
Account Management Team	Annette Barriola
Account Management Team	Triana Sobrino
Account Management Team	Cristina Barberá
Director ejecutivo de creación	Juan Silva
Director ejecutivo de creación	Nacho Guilló
Responsable de la creación	Tania Riera
Responsable de la creación	David Ballester
Digital creation	David Ballester
Digital creation	Nacho Gomez
Production Team	Manuela Zamora
Production Team	Cristina Cortizas
Equipo de producción digital	Lucía García
Equipo de producción digital	Patricia Torregrosa
Equipo de producción digital	Elisa Besada
Equipo de producción digital	Francisco Ortíz
Equipo de producción digital	Marta Paz
Postproducción	Wework
Strategy Team	Álvaro Jiménez
Strategy Team	Marina Fernández-Pacheco
PR	Annette Barriola
PR	Triana Sobrino
PR	Cristina Barberá
Realizador	Fernando Colomo
Productora	LA JOYA
Sonido	The Lobby
Sonido	Wework