| Título | Heinz on Film |
| Brief | Every award season, a few of Hollywood’s greats get snubbed, and nobody understands that feeling more than Heinz Ketchup. The red condiment has appeared in hundreds of Hollywood classics, yet never received any recognition.So, just days before the biggest award show, Heinz created its own IMDb page to officially get in the credits of all the movies they’ve been in over the years. But IMDb shut the page down.To take action, Heinz launched a video calling on all Canadians to help prove its credibility as an actor, by sharing their favourite movie featuring Heinz Ketchup on the brand’s social posts. The first 1,000 Canadians to participate received a free bottle of Heinz Ketchup. The responses were so overwhelming that Heinz decided to double the giveaway. |
| Agencia |
Rethink Communications Inc.
|
| Campaña |
Heinz on Film
|
| Anunciante |
H.J. Heinz
|
| Marca |
Heinz
|
| Posted | Diciembre 2020 |
| Sector Empresarial | Mayonesa, ketchup, mostazas
|
| Sinopsis | Every award season, a few of Hollywood’s greats get snubbed, and nobody understands that feeling more than Heinz Ketchup. The red condiment has appeared in hundreds of Hollywood classics, yet never received any recognition.So, just days before the biggest award show, Heinz created its own IMDb page to officially get in the credits of all the movies they’ve been in over the years. But IMDb shut the page down.To take action, Heinz launched a video calling on all Canadians to help prove its credibility as an actor, by sharing their favourite movie featuring Heinz Ketchup on the brand’s social posts. The first 1,000 Canadians to participate received a free bottle of Heinz Ketchup. The responses were so overwhelming that Heinz decided to double the giveaway. |
| Medio |
Case Study
|
| Empresa de creación sonora |
Vapor Music Group
|
| Responsable de la creación |
Aaron Starkman
|
| Director creativo |
Mike Dubrick
|
| Director creativo |
Nicolas Quintal
|
| Director artístico |
Hayley Hinkley
|
| Director artístico |
Mathieu Lacombe
|
| Director artístico |
Maxime Sauté
|
| Responsable de conceptos / redactor |
Jacquelyn Parent
|
| Responsable de conceptos / redactor |
Vanessa Harbec
|
| Responsable de conceptos / redactor |
Xavier Blais
|
| Diseñador |
Erin Maguire
|
| Strategist |
Julian Morgan
|
| Productor de la productora |
Anna Tricinci
|
| Production Coordinator |
Spencer J. Houghton
|
| Montador |
Stephen Parker
|
| Postproducción |
R+D Productions
|
| Other |
R+D Productions
|
|
Art Mullin
|
| Director de cuentas |
Amy Greenspoon
|
| Director de cuentas |
Kai de Bryun Kops
|
| Responsable de cuentas de agencia |
Sarah Shiff
|