| Título | How u feelin? |
| Agencia | Saatchi & Saatchi |
| Campaña | How you feelin? - NSPCC |
| Anunciante | National Society for Prevention of Cruelty to Children |
| Marca | ChildLine |
| Fecha de primera difusión/publicación | 2010 / 1 |
| Sector Empresarial | Instituciones/Organizaciones no gubernamentales |
| Lema | How u feelin? |
| Sinopsis | An atmospheric film which cpatures the complicated world of young people's emotions. The film features projections of children and young people giving one word answers to the question "how u feelin?". The projections appear on a tunnel of walis and stairwells in time to Hartnoll's completely unique soundtrack, produced using only the children's answers and sounds. |
| Filosofía | IDEA - How u feelin? |
| Problema | OBJECTIVE - To make every young person in Britain aware they can now contact Childline online and on the phone ISSUE - They think Childline is only to be called by phone and in direct emergencies. It isn't. Now its there for them to contact, whenever and whatever their worry INSIGHT For them, sharing their lives is part of everyday life, so asking them to share how they feel can start to make Childline feel part of the fabric of their lives |
| Medio | Televisión |
| Mercado | Reino Unido |
| Productora | Ridley Scott Creative Group |
| Director de publicidad | Keith Bradbrook |
| Director ejecutivo de creación | Paul Silburn |
| Director ejecutivo de creación | Kate Stanners |
| Responsable de conceptos / redactor | Rory McCaskill |
| Responsable de conceptos / redactor | Howard Green |
| Director artístico | Lovisa Almgreen |
| Director artístico | Pablo Videla |
| Realizador | Dennis Lui |
| Productor | Garfield Kempton |
| Planificador de cuentas | Jane Cantellow |
| Responsable de cuentas de agencia | Liz Griffiths |
| Responsable de cuentas de agencia | Daniela Ceresa |
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