| Título | How u feelin? |
| Agencia | Saatchi & Saatchi |
| Campaña | How you feelin? - NSPCC |
| Anunciante | National Society for Prevention of Cruelty to Children |
| Marca | ChildLine |
| Posted | Abril 2010 |
| Sector Empresarial | Instituciones/Organizaciones no gubernamentales |
| Problema | OBJECTIVE- To make every young person in Britain aware they can now contact Childline online and on the phone ISSUE- They think Childline is only to be called by phone and in direct emergencies. It isn't. Now its there for them to contact, whenever and whatever their worry INSIGHT For them, sharing their lives is part of everyday life, so asking them to share how they feel can start to make Childline feel part of the fabric of their lives |
| Medio | Case Study |
| Mercado | Reino Unido |
| Productora | Ridley Scott Creative Group |
| Director ejecutivo de creación | Paul Silburn |
| Director ejecutivo de creación | Kate Stanners |
| Director artístico | Lovisa Almgreen |
| Director artístico | Pablo Videla |
| Responsable de conceptos / redactor | Rory McCaskill |
| Responsable de conceptos / redactor | Howard Green |
| Realizador | Dennis Lui |
| Productor | Garfield Kempton |
| Planificador de cuentas | Jane Cantellow |
| Responsable de cuentas de agencia | Liz Griffiths |
| Responsable de cuentas de agencia | Daniela Ceresa |
| Director de publicidad | Keith Bradbrook |
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