| Título | Daddy |
| Título (Lengua original) | Daddy (version anglaise) |
| Agencia | TBWA\PARIS |
| Campaña | Daddy |
| Anunciante | Bic |
| Marca | Bic |
| Fecha de primera difusión/publicación | 1999 / 11 |
| Producto | Razors |
| Sector Empresarial | Cuchillas de afeitar, hojas |
| Lema | You'll never be quite the same. |
| Sinopsis | A usual morning where a father is shaving with adouble edge shaver, he kisses his daugter before leaving and the daughter says "Goodbye daddy". Whereas, with a Bic morning, after shaving with a Bic Orange, and after kissing his daughter before leaving, his daugter says "Goodbye mummy"" |
| Filosofía | Demonstrates the one piece product superiority in a very emotional and implicated way in order to make the consumer try and prefers the one piece product. |
| Problema | Africa has a great shaving market potential but currently this market is dominated by double egde razors. Communication and business objectives were to change consummer behaviour to make them buy disposal one piece razors. |
| Medio | Televisión |
| Duración | |
| Mercado | Africa |
| Responsable de conceptos / redactor | Matthew Branning |
| Director artístico | Robin de Lestrade |
| Realizador | Raphaël Durand |
| Productora | Les Producers |
Más creaciones
VER TODOThe Worlds of Chaumet. Tokyo Exhibition
- MARCA:
- Chaumet
- AGENCIA:
- M&C Saatchi.GAD
2017, l'année du 0,7 !
- MARCA:
- Printemps Solidaire
- AGENCIA:
- M&C Saatchi.GAD
Welcome to Sarenza
- MARCA:
- SARENZA
- AGENCIA:
- M&C Saatchi.GAD
The biggest Food Lovers Social Network
- MARCA:
- McCain France
- AGENCIA:
- M&C Saatchi.GAD
The biggest Food Lovers Social Network
- MARCA:
- McCain France
- AGENCIA:
- M&C Saatchi.GAD