Visa - "9x16 Stores"

BBDO Singapore

BBDO Singapore Singapore, Singapur

1607

Título	9x16 Stores
Agencia	BBDO Singapore
Campaña	9X16 Stores
Anunciante	Visa International
Marca	Visa
Posted	May 2021
Sector Empresarial	Tarjetas de crédito
Problema	Small businesses were hit the hardestWith the inability to continue business during government mandated lockdown periods and the over-reliance on physical transactions, local businesses were hit particularly hard during COVID-19.Since Small and Medium Businesses (SMBs) account for 99% of all business in Singapore, their recovery will be crucial to the recovery of Singapore’s economy.Accelerated preference for digital paymentSince COVID, 70% of Singaporeans have increased online purchases and mobile shoppers have also increased from 41% pre-COVID to an astounding 93% during COVID.Visa needed to help small businesses go onlineWe recognized that for small businesses – it was digitizing or perish. A fundamental tenet of going from bricks-to-clicks is acceptance of digital payments. That’s where we can help.
Medio	Mobile Advertising
Duración	15 seconds
Responsable de la creación	Guan Hin Tay
Director creativo adjunto	Malcolm Wee
Responsable de conceptos / redactor	Imran Chaudhry