Título | Gates |
Agencia | BBH New York |
Campaña | Don't Go Home |
Anunciante | Cole-Haan |
Marca | Cole-Haan |
Posted | Septiembre 2012 |
Sinopsis | To introduce the bold new Cole Haan Chelsea Pump, a heel designed to move effortlessly through city that never sleeps – Cole Haan is lighting up a campaign to prove these shoes can stand up to the ultimate wear test…an all-night New York City dance party. This new campaign brings together outdoor disco ball projections, late-night dance parties, glow-in-the-dark rolling gates and food (and shoe!) trucks during the height of Fashion Week to remind partygoers that, with the Cole Haan Chelsea Pump, there is no need to go home. New York City becomes the medium for bringing the spirit of Cole Haan to life across multiple channels during the hours of the night when downtown comes alive. |
Medio | Ambient |
Mercado | Estados Unidos |
Responsable de la creación | John Patroulis |
Director creativo | Caprice Yu |
Director artístico | Devon Hong |
Responsable de conceptos / redactor | Matt Clark |
Director artístico adjunto | Kathrin Hoffmann |
Director artístico | Justin Booth Clibborn |
Productor de la agencia | Melissa Jarosz |
Productor de la agencia | Lauren Fertitta |
Business Director | Allison Sabol |
Responsable de cuentas de agencia | Georgie Gooley |
Planificador estratégico | Kendra Salvatore |
Planificador estratégico | Colleen Leddy |
Productor de la productora | Sam Jesse |
Productora | UNIT9 |
Productora | TH Productions |