Virgin Atlantic - "Love Story"

Network BBDO

Network BBDO Johannesburg, Sudáfrica

9354

Título	Love Story
Agencia	Network BBDO
Campaña	Love Story
Anunciante	Virgin Atlantic
Marca	Virgin Atlantic
Posted	Abril 2005
Producto	Upper Class Suite
Sector Empresarial	Transportes aéreos, de carreteras y marítimos, ferrocarriles
Sinopsis	This thought was illustrated by showing our hero romancing and eventually marrying the fat unattractive slob in the seat next to him.
Filosofía	To illustrate the benefit of the Upper Class suite we mocked airlines who don't provide suites (all of them) instead providing a standard Business Class seat where someone sits or sleeps next to you. The thought was that if you wanted to sleep with the person sitting in the seat next to you, you would have married them.
Problema	The problem wasn't so much a problem as an opportunity. The opportunity to launch the Virgin Upper Class suite, a way of traveling that gives you total privacy and means that you don't have to sit next to anyone, or sleep next to them if it's a long flight.
Medio	Televisión y Cine
Duración	60 seconds
Mercado	Sudáfrica
Banda Sonora	How Deep is Your Love
Productora	Velocity Films
Montador	Ricky Boyd
Responsable de conceptos / redactor	John Davenport
Realizador	Greg Gray
Ejecutivo de cuentas	Candice Short
Director artístico	Philip ireland
Productor de la agencia	Caroline Switala
Productor de la productora	Helena Woodfine
Director creativo	Mike Schalit
Música	Bee Gees