| Título | Chamber Of Fear |
| Agencia | R/GA |
| Campaña | Chamber Of Fear |
| Anunciante | Nike |
| Marca | Nike |
| Posted | Junio 2005 |
| Producto | Footwear |
| Sector Empresarial | Zapatillas de tennis y de baloncesto |
| Sinopsis | To bring to life the 'LeBron James in Chamber of Fear' offline campaign, we created an interactive replica of the chamber from hand-drawn illustrations. Users were enticed to explore the five chambers with a scroll bar and mini advergame, while learning about the attributes of the Lebron-inspired shoe. We produced the assets digitally from the television shoot and created a print poster of the Chamber of Fear for winners of an online advergame contest. |
| Medio | Interactivo |
| Mercado | Estados Unidos |
| Más información | awards.web.rga.com/2005/chamber_of_fear_lj.html |
| Director artístico | Chris Dowling |
| Responsable de conceptos / redactor | Jason Marks |
| Responsable de conceptos / redactor | Scott Tufts |
| Diseñador | Mikhail Gervits |
| Diseñador | Joseph Cartman |
| Director técnico | Chuck Genco |
| Productor | Matt Howell |
| Productor | Shawn Natko |
| Realizador | Todd Kovner |